"Playing sports as a kid is the No. 1 indicator of future fandom. No fans, no industry."
The linked article and quote from it above really resonated with me after throughly enjoying watching the broadcast-quality webcast of the Mastercraft Pro last weekend (harkening back to the ESPN heyday) but noting the anemic viewership in the four figures.
First - kudos to the Pro Ski tour for televising their events. Ongoing thanks to those who have supported collegiate skiing and supported the USAWS grassroots program and junior development - smart investments in the future. Huge appreciation those companies who put their money where their mouths are like Goode and HO (specifically for funding passionate ambassadors like @MarcusBrown and his FlowpointTV project). Apologies and thanks to anyone omitted here for their activities.
So before treading further into this deep water, there's also a lot to unpack in this article -
- downstream impacts of underinvesting in the next generation of athletes - playership is down across the board, not just in our sport
- the nature and over-reliance on volunteer coaching in youth sports
- the potential and limitations of app-based solutions
https://www.sportico.com/personalities/executives/2021/ben-sherwood-sports-industry-needs-youth-coaches-1234645319/
My takeaway and challenge to us all is to figure out how kids broadly can get more regular access to slalom courses and connect with that rush that we all love.
Here's my concrete suggestion to the USAWS and industry broadly - put aside funds to make sure that every summer camp offering waterskiing, has a qualified coach, course and equipment to get kids hooked during their early and often only exposure to the sport of slalom skiing.