A large part of the commentary throughout this thread has been about collegiate skiers and retention of those members. I'm not sure the exact number of collegiate teams, but there are a lot with what I would guess is an average of 20 eligible USAWS members per, at Purdue we have ~50+ members but only 15-20 have posted a score in a tournament. The other members just want to ski for fun or wakeboard, but we make them buy a membership for insurance purposes. Of the 15-20 people that have skied in a collegiate tournament only 4 skied in a tournament outside of the collegiate season.
I think that there should be some type of reward granted to the collegiate team that can has the most skiers who ski in summer tournaments (introducing them to new levels of the sport) and a second reward for USAWS membership retention post-graduation. Right now, I know, in the Midwest at least, there are financial rewards given to the team that has the most members that earn officials ratings.
This would be a similar system where the reward would go directly to the team. This is a great fundraiser that helps keep people in the sport. I think that even if someone isn't skiing in tournaments, knowing that they are helping their former team may be incentive enough for them to sign up for their membership. IDK, I'm not them.
I think the first incentive concept would be more effective because it is introducing the collegiate skiers to local skiers and the summer tournament scene.