FENTON, MI., July 20, 2021 - Action Water Sports is proud to announce the charity auction of a one-of-a-kind MasterCraft ProStar to celebrate 50 years of partnership at its Fenton location. All proceeds from the auction will go directly to St. Jude Children’s Research Hospital. 

The auction opens on July 20th and closes end-of-day on August 4th. Anyone can participate and for more information on auction details, visit: actionwater.com/prostar-auction/

The check presentation to St. Jude will take place on August 5th at the Action Water Sports of Fenton anniversary party. The anniversary party will feature live music, food and drinks. The party is scheduled for 5:00pm - 9:00pm at 8051 Old US-23, Fenton, MI 48430. 

 “Our mission at Action Water Sports is to bring families together on the water,” said Gregg Rising, General Manager at Action Water Sports. “When looking for someone to partner with to celebrate 50 years of business with MasterCraft, we wanted one that embodied family support and while we are bringing families together, St. Jude is keeping families together.”

The custom 2021 ProStar celebrates a 50-year partnership between MasterCraft and Action Water Sports. It is retrofitted with old-school stars and stripes to create an iconic look. In addition to all of the standard features of a 2021 ProStar, this one-of-a-kind ski boat also features a custom fiberglass bow cover, tandem trailer, 6.2L Ilmor engine, and gel coating.

St Jude’s is a worldwide leader in research, prevention, and treatment of catastrophic children’s diseases. Together, the two organizations found similarities in their mission. 

“We’re all in this fight together against childhood cancer, and partnerships like this ultimately help us save lives,” said Megan Holt, Regional Manager at St. Jude. “We are truly grateful for the opportunity to partner together, to have some fun, to auction off an amazing boat, and save lives.”

For more information and how to bid, visit actionwater.com/prostar-auction.

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About Action Water Sports

Action Water Sports is a premier MasterCraft Boat Company and Crest Pontoons dealership specializing in sales, service, and the Midwest’s largest water sports proshop. With four locations in Michigan and Florida, Action Water Sports strives to set the bar for excellence for service within the Metro Detroit boating community. They are recognized as a top dealer in the nation for MasterCraft boats and voted by Boating Industry as a Top 100 Dealer in the nation. For more information, visit www.actionwater.com. 

About MasterCraft

MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same—to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats. For more information, visit www.mastercraft.com.

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